100 Branding Terminologies & Definitions

Branding being one of the most crucial tools used today by many businesses, one may experience scepticism due to the numerous terminologies used in the process of building a brand. This indispensable guide simplifies the language of branding, offering you a complete understanding of the key branding terminologies. From ‘Brand Identity’ to ‘Brand Architecture’ to ‘Touch Points’ and ‘Typography’, each term is dissected with clarity and relevance.

Whether you’re an established entrepreneur or just starting out, understanding these terminologies deeply can help you elevate your brand strategy.

Whether you’re a small, medium, or large business serving other businesses or your consumers directly, branding is one of the most effective tools out there to help you serve your consumers even better. Before you go ahead and buy this book, let us quickly understand, in brief, how branding can help you change your game.

Branding brings clarity — to your business, to your goals, to your target audience, and to your consumers. Using the tools of branding, you can bring immense clarity to your business by asking the right questions that help you define more realistic goals and an outright plan to achieve them. Hence, understanding a brand and it’s terms can help your business immensely in today’s competitive marketplace.